West Virginia Media Lab

Country B-Roll: Sell Rural Footage & Sounds for AI & Indie Creators

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Country B-Roll: Sell Rural Footage & Sounds for AI & Indie Creators

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There’s a growing demand for high-quality, real-world footage and sounds that don’t look or sound staged. The internet is flooded with cityscapes, neon lights, and coffee shop clatter. But rural content? Not enough of it.

That’s where you come in.

If you live in a place with gravel roads, rusted gates, bird calls, church bells, tractors, or open fields—your world is valuable. You don’t need a production crew or fancy setup. You just need a phone, a few ideas, and a platform to upload.

Why People Want Country Sounds and Video

Game developers, AI model trainers, nature vloggers, indie film editors—they’re all looking for natural, authentic content. They want:

  • Birds at sunrise
  • Wind through tall grass
  • Rain hitting a tin roof
  • A truck passing down a gravel road
  • Rooster crowing at 5:00 AM
  • Church bells on a foggy Sunday

They don’t want staged. They want real. Most of this stuff can’t be recreated in a studio. And they’re willing to pay.

Where to Sell Your Clips

Pond5

  • What it is: One of the biggest stock marketplaces for video and sound effects.
  • How it works: Upload your clips, write titles and tags, set your prices. You keep 40% to 60% of sales.
  • Sign-up: https://www.pond5.com/artist/signup
  • Tips: Pond5 has a “rustic” category. Tag your content with very specific keywords (e.g., “Appalachian fog,” “tractor ignition,” “creek at dusk”).

Artlist.io

  • What it is: Premium platform used by YouTubers and agencies. They license sounds and footage to subscribers.
  • How it works: You apply to become a contributor. If accepted, you earn a fixed payment per upload or monthly licensing revenue.
  • Sign-up: https://artlist.io/creators
  • Tips: Focus on ultra-clean audio. Use lossless formats if possible. Artlist prioritizes professional quality—even from smartphones.

Envato Elements / AudioJungle

  • What it is: AudioJungle (part of Envato) sells sound effects, music, and ambient recordings.
  • How it works: You upload to AudioJungle, and Envato handles licensing and payouts.
  • Sign-up: https://author.envato.com/join
  • Tips: Upload full-resolution WAV files when possible. Describe each file clearly: “Steady creek flow, birds distant, recorded at dusk.”

Storyblocks

  • What it is: Subscription-based platform for royalty-free footage and audio.
  • How it works: You apply as a contributor. You earn a monthly share of user subscriptions.
  • Sign-up: https://contributor.storyblocks.com/signup
  • Tips: Storyblocks is good for short, loopable clips—like a 10-second “country road” drone pass or a simple 5-second frog croak.

BlackBox

  • What it is: A platform that distributes your footage to multiple marketplaces at once (like Pond5, Shutterstock, Adobe Stock).
  • How it works: You upload once and BlackBox handles the rest. You split revenue with BlackBox.
  • Sign-up: https://www.blackbox.global/join
  • Tips: Great if you don’t want to manage each platform. Ideal for drone footage or large collections.

What to Capture

Start simple. Your phone is good enough to get started.

Sound Ideas:

  • Morning birds and bugs
  • Tractor startup or shut-off
  • Distant dog barking
  • Creek running after rain
  • Gravel crunching under tires
  • Barn door opening
  • Thunder in the hills

Video Ideas:

  • A foggy mountain drive
  • A single stop sign at dusk
  • Old church in the distance
  • Clothes on a line blowing in the wind
  • Shot of a hand pulling a well handle
  • Drone flyover of hay bales in a field

Label everything clearly when you upload. Use titles that describe what’s happening and when:
“WV Backroad in Fog, Early Morning, No Traffic”
“Tin Roof Rain, Steady Tempo, 4 Minutes”
“Creek Flowing Over Rocks, Low Camera Angle”

Equipment You Might Already Own

Start with what you have. Smartphones today shoot in 4K and record crisp audio.

Low-cost gear to consider:

  • Rode SmartLav+ lavalier mic – around $50
  • Zoom H1n portable audio recorder – about $100
  • DJI Mini 2 or Mini 3 drone – under $500

Upload in the highest quality your device allows. No music, no filters, no extras. Just clean, real content.

Make It Count

Don’t worry about making viral videos. Focus on making usable content for creators. Think: What would I want if I were making a documentary about small-town life or building an AI model for natural soundscapes?

Upload one clip a day. Build your library slowly.

The road you live on might not be on a map. But someone out there is looking for the sound of a rusty gate creaking open in the woods.

 

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