West Virginia Media Lab

10 Underrated Digital Download Niches That Actually Sell on Etsy and eBay

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10 Underrated Digital Download Niches That Actually Sell on Etsy and eBay

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You want to sell digital downloads without drowning in a sea of planners and wall art. Smart move. Most creators aim low, flooding Etsy and eBay with the same five product types. But if you’re looking for ideas with low competition and strong year-round demand—priced $25 and up—here are ten practical niches that could give you a real shot at building steady income.

  1. Freelancer Business Templates

There are thousands of new freelancers every day—writers, marketers, designers, consultants. Most don’t have time to design professional-looking client documents. They want plug-and-play tools.

What sells: Proposal templates, client contracts, invoice templates, and content calendars. Bundles that cover everything from pitching to billing can easily sell for $30 or more.

Who buys: Freelancers tired of winging it with messy Google Docs.

Why this works: Freelancers aren’t looking for cute—they’re looking for legit. Professional, clean templates are a no-brainer when you’re trying to land or keep a client.

  1. Wedding Newspaper Templates

This one is niche but solid. Couples love personal wedding touches, and a mock newspaper featuring their story, guest list, or schedule is just rare enough to feel fresh.

What sells: Editable vintage or modern newspaper layouts. Usually priced $20–$30.

Who buys: Couples planning creative or retro-themed weddings.

Why this works: Weddings are big-budget events. Couples will pay to stand out. This product also has very few competitors. That’s your opening.

  1. Live Stream Overlay Packs

Streamers want their channels to look good, but most of them aren’t graphic designers. They need visual overlays for Twitch or YouTube that match their style or game genre.

What sells: Animated and static overlay packs, alert screens, webcam frames, buttons. Full packs can go for $25–$40.

Who buys: Gamers, podcasters, and hobby streamers starting out.

Why this works: The live-streaming space keeps growing. Most overlays out there look the same. If you can build overlays with specific themes—like sci-fi horror or cozy book club vibes—you’ll stand out fast.

  1. reMarkable Tablet Templates

People who use the reMarkable tablet love the idea of going digital without losing that paper feel. But they’re frustrated by the lack of good templates.

What sells: Daily planners, project trackers, sketch pages—formatted for reMarkable’s screen.

Who buys: Students, writers, productivity nerds who use reMarkable or similar e-ink devices.

Why this works: The user base is loyal and growing. There’s almost no competition on Etsy. If you own the tablet and design for it, you have a head start.

  1. Homeschool Curriculum Bundles

Generic worksheets are everywhere. Structured lesson plans? Not so much. Homeschool parents want complete packages they can use without extra prep.

What sells: Subject-specific lesson plans, printable curriculum by grade, Montessori and STEM units.

Who buys: Parents teaching at home, micro-school teachers, tutors.

Why this works: It’s hard work creating a full curriculum, which is why most sellers avoid it. That’s good news for you. This is one of the few niches where people will pay $40 or more and be happy about it.

  1. RV Rental Forms and Toolkits

RV owners who rent out their camper don’t want legal trouble. They need contracts, checklists, and how-to guides that make their side hustle legit.

What sells: Rental agreements, inspection forms, maintenance logs, renter manuals. Bundles priced between $25–$40.

Who buys: Small-time RV renters who list on Outdoorsy, RVshare, or do it themselves.

Why this works: It’s a growing market with almost zero polished products. Most RV owners are figuring it out on their own. Offer them a shortcut and they’ll pay for it.

  1. Specialized Diet & Meal Plans

People with specific diets often don’t know where to start. Generic keto and paleo plans are everywhere, but good ones for medical or lifestyle-specific needs are rare.

What sells: Low-FODMAP plans, GERD-friendly diets, plant-based athlete guides, 30-day meal plans with recipes and grocery lists.

Who buys: People with chronic issues, athletes, or anyone with niche dietary goals.

Why this works: These buyers are motivated. They’re not just “eating clean.” They’re trying to feel better or hit serious goals. That makes them more likely to spend $25–$35 on a structured plan that actually helps.

  1. Destination Travel Planners

Instead of a basic travel journal, give people a plug-and-play itinerary for their trip. They want the work done for them.

What sells: Destination-specific planners (like “7 Days in Italy”), road trip guides, cruise packing checklists. Priced around $25–$30.

Who buys: Couples, families, or solo travelers who want their vacation to go smoothly without hiring a travel agent.

Why this works: These planners save time and reduce stress. That’s the pitch. If you’ve traveled to a place and can offer actual recommendations, your guides will feel more personal and trustworthy.

  1. Study Guides for Niche Exams

Skip the crowded GRE/SAT space. Focus on exams that don’t have enough prep materials—language tests, industry certifications, or regional tests.

What sells: Subject cheat sheets, printable flashcards, practice quizzes, full study guides. Well-made bundles can sell for $30–$50.

Who buys: Students, professionals, or tutors looking for teaching tools.

Why this works: These exams have deadlines and high stakes. People panic. They look for help. If you can walk them through what they need to know without fluff, they’ll pay you for the shortcut.

  1. Laser-Cut Design Files

Crafters and small business owners with Glowforge or XTool machines are always hunting for new designs. Most of what’s out there is either too simple or overused.

What sells: 3D puzzles, jewelry, lamp patterns, seasonal decor. Original designs sell well at $25+.

Who buys: DIYers and Etsy sellers who make physical products with their laser cutters.

Why this works: This niche is growing fast. Basic SVG files are everywhere, but detailed and tested projects are rare. If your design is unique and easy to assemble, it’s going to get shared—and bought.


If you’re thinking about creating digital products, start by asking this: What problem does this solve, and is anyone else solving it well? If the answer is “barely anyone,” you’re on to something.

Most sellers go after crowded markets with race-to-the-bottom pricing. You don’t need to. With some research, effort, and a few strategic decisions, you can build a product that sells all year, at a price that actually pays the bills.

Want to see what’s already out there? Browse:

Look for gaps. Look for reviews. Look for weird little corners where demand exists but supply doesn’t. Then go fill it.

 

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